Moreover, the number of players is predicted to grow by more than 50%, to reach more than 600 million gamers by 2025. And that means 13% of online video gamers worldwide, or every tenth gamer in the world, is based in India.
Secondly, there are more than 400 million people playing online video games in India – that translates to 31% of the entire population.
And it will become a $4 billion opportunity by 2026. In 2020 it crossed $1 billion, and it’s valued at $1.83 billion now, exceeding estimations by almost a billion dollars. In 2019, the online video game market was about 65 billion rupees, or approximately $850 million. In all three areas, India is blowing the competition away.įirst, the region has entered the world’s top 10 game markets by revenue, taking sixth place, and leaving France and Germany behind, the two big whales. But key factors affecting growth rates and ranking are the size and engagement of the potential audience, along with the number of local game developers, says Yulia Mikhailova, Payments Business Development Lead at Xsolla.
Why has the Indian market emerged as a huge opportunity for game companies of every size? There are dozens of factors to be considered when evaluating opportunities for entering into new markets.
Indian market how to#
Join this VB Live event to learn how to transcend the biggest challenges, find an audience, and perform well. The potential of the Indian gaming market is huge, but to take advantage, it’s important to understand what makes the market so unique.
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